Dasani Water Will Now Be Sold In Aluminum Cans
Coca-Cola has announced that it will soon sell its bottled water, Dasani, in aluminum cans in an effort to help reduce its use of plastic and the waste created by plastic containers, according to Bloomberg:
“Coke will start selling canned Dasani in the U.S. Northeast next month, with plans to expand the product to other parts of the country in 2020. The announcement comes after PepsiCo Inc. said recently it would experiment with selling Aquafina, its mainstream water brand, in cans at restaurants and stadiums.”
The switch to aluminum by Coke could make a dramatic impact, EcoWatch notes:
“The change to Dasani’s packaging could help Coca-Cola eliminate 1 billion virgin plastic bottles, made with non-recycled plastic, from its supply chain over the next five years.”
And the aluminum can isn’t only eco-friendly packaging move being made with Dasani:
“In addition to the can test, Coke is unveiling a new ‘hybrid’ Dasani bottle, with the half of the materials from a combination of plants and recycled plastic. The company also said it’s cutting down on the weight of its bottles in a bid to use less material.
The initiatives are designed to appeal to customers and help Coke meet its pledge to boost the use of recycled material by 2030. Lauren King, Dasani’s brand director, said the efforts will also help boost profit at the parent company.
“‘Overall this is good for our bottom line,’ King said.
A Dasani vending machine that will urge customers to bring their own bottles will be tested this year, too:
“Additionally, Coca-Cola will also test a new Dasani vending machine that requires customers to bring their own bottle if they want water or seltzer. The company will issue 100 machines, called PureFill, to test out if customers respond well to it and help Coke deal with its plastic waste problem.
“‘It’s actually an experiment in how comfortable are people with that type of delivery,’ according to Bruce Karas, vice president of environment and sustainability at Coca-Cola.”
According to Dianna Cohen, co-founder and CEO of the Plastic Pollution Coalition, eventually refill systems have to replace bottles for the sake of the planet:
“Refill systems can and must replace single-use plastic water bottles. The time is now for all of us to think ‘reusable’ instead of ‘disposable.'”
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