Great Natural Makeup Brands and Why You Should Consider Using Them

There is a common myth today that natural makeup brands do not match the quality and performance of traditional makeup brands. Though this may have been the case when natural products first hit the market, it is far from the case now. Natural organic makeup brands have upped the quality of their product, all while using natural products that are good for your skin. We will fill you in on what ingredients are in organic products and which natural brands you should try.

Common Ingredients in Natural Makeup

The main reason you should consider using clean natural makeup is the fact that these brands use all natural ingredients. This means that they not only make your face look good, but they are good for your face! These kinds of makeup brands do not contain any filler ingredients or harmful chemicals. They avoid harmful ingredients like:

  • Parabens
  • Sodium Lauryl Sulfate
  • BHA
  • Coal Tars
  • Aluminum
  • Triclosan
  • Talc
  • Propylene Glycol
  • Polyethylene/PEGS
  • Steareths
  • Bismuth Oxychloride
  • Boron Nitride

Instead of using these kinds of ingredients, the best natural makeup brands use organic plant products and minerals. They make their formula so that these makeup products have just as much pigment and longevity as their traditional competitors. Each of the following ingredients you can find in the brands we recommend.

Iron Oxides

Iron oxides are naturally occurring mineral deposits, like what you see in red rock canyons. This ingredient will not irritate the skin, it is resistant to moisture, and it gives vibrant color. The only problem with iron oxide is that, in its natural form, it is filled with other impurities like mercury, arsenic, and cadmium. For safety, labs create iron oxide in an environment that prevents impurities. This process is regulated by the FDA and is completely safe for cosmetic use.


Natural makeup brands typically use mica in their products for its shimmering appearance. Mica can be hazardous in industrial settings when inhaled because it causes lung inflammation. This is no cause for concern because people have not experienced any negative effects from mica in cosmetic use. If you prefer to stay away from it, use matte makeup products or avoid ones with nano-sized mica particles.


It is extremely important to know that that there are two types of silica: one that is good for your health and one that is bad for it. Crystalline silica is the bad one and hydrated silica is the good one. Hydrated silica is great for absorbing sweat, helping products spread easily, and thickening creams. The FDA states that it is safe for general use and that there are no known links to cancer in cosmetic use. The only issue with silica is that it can clog pores. If this is a worry, avoid using it or only use it sparingly.

Titanium Dioxide

There is a lot of controversy with titanium dioxide on the internet, mostly because of its effect on rats. Excessive airborne exposure (six hours a day, five days a week) increased the rats’ rate of lung cancer. In reality, this data does not accurately show the effect titanium dioxide has on humans. This is because rats have much thinner skins and are more susceptible to lung stimulants. On top of that, that is more exposure than any person will expose themselves to. In actuality, there are no reports of any negative effects of titanium dioxide in cosmetics. This ingredient is great for its white pigment, protection from UVA radiation, and its ability to make products full coverage.


Ultramarine pigments occur naturally in lapiz lazuli, sodium carbonate, and certain clays. Much like iron oxide, ultramarines can contain heavy chemicals. To keep this material safe and pure, the FDA has it made in labs. Oftentimes, this pigment is used in darker shades of natural foundation and blue or green shades of other natural makeup products. There are no known hazards attached to using ultramarines.

Zinc Oxide

Many companies use zinc oxide in natural sunscreens, as well as other cosmetic products. It is a great thickening, lubricating, and bulking agent, and it helps to reduce skin inflammation. Zinc oxide does not cause any negative effects, but you should look out for nano-zinc oxide. These particles are so small that your skin can absorb it into your bloodstream. Just to be safe, make sure your natural makeup has normal zinc oxide.

Popular Natural Makeup Brands to Try

Different natural makeup brands have different all natural ingredients that they use in their products. Some use only organic plants and others prefer to use minerals. No matter what they use, you can rest assured knowing that these makeup products are much safer than traditional makeup brands. Some brands even nourish your skin! The following are great natural makeup brands that you need to know about.

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100% Pure

The makeup brand 100% Pure uses natural organic ingredients for their makeup and even use recycled packaging. These products are also cruelty-free, vegan, and made in the USA, making them a competitive product on today’s makeup market. This company uses high-performing antioxidants, vitamins, and essential oils to keep your skin healthy. Price-wise, 100% Pure has products within a large range of prices. You can snag face masks for only 7 dollars, but their anti-aging serums can cost you up to 65 dollars.


Afterglow is another impressive natural makeup brand. Their products are natural, organic, soy-free, gluten-free, fair trade, and cruelty-free. Though not all of their organic makeup products are vegan, they have several vegan products in their arsenal. Afterglow uses recycled packaging, and they have eco-friendly refills! Not only is this makeup good for your face, but it is also good for the environment. People with sensitive skin find that this brand does wonders for them. When buying these products, you will spend anywhere from 18 dollars to 36 dollars.

Alima Pure

Alima Pure uses a small number of ingredients for maximum effect. They do not test on animals and do not use synthetic dyes. Their compacts are even reusable, so this company helps you to be good to your skin and the environment. Alima Pure has a large range of prices when it comes to their products, starting with 14-dollar eyeshadows and ending with 270-dollar brush sets.

ILIA Beauty

Inside their recycled aluminum packaging, ILIA Beauty offers cruelty-free, gluten-free, and certified bioactive organic makeup. This natural makeup brand aims to be simple and transparent. They work with organic farmers from all over the world, just to ensure that you get the most safe and natural product available. As for the price, you will spend 24 to 42 dollars for their cosmetics.

Jane Iredale

Jane Iredale focuses not only on clean natural makeup, but they also want to keep your skin as healthy as possible. They provide supplements, skincare, and clean makeup products that provide all the nutrients your skin needs to glow. They even protect your skin from the sun! Some of their cosmetics are vegan, but all of them are organic and cruelty-free. If you want to try one of Jane Iredale’s makeup product, you will likely spend 15 to 55 dollars on a single product.

Juice Beauty

Juice Beauty gets its name from the organic botanical juice they use as the base to all of their natural cosmetic products. Because the juice is organic, there are no toxins, pesticides, synthetics, or fertilizers used on the plants. They also do not add water or any other filler ingredient, so your makeup is full of antioxidants and skin-benefiting nutrients. For these products, you will spend around 22 dollars to 45 dollars.

Kjaer Weis

Developed by a professional makeup artist of the same name, Kjaer Weis makes luxury makeup that is certified natural and organic. Their packaging is also sustainable, meaning that each makeup package is refillable. This makeup is also buildable, so you can use the same products to create a subtle or bold look. This luxury makeup brand is more on the pricey side, costing between 30 and 68 dollars for their lip pencils, eye pencils, and cream foundation.

RMS Beauty

RMS beauty provides organic natural makeup that even has recycled packaging. Their products are nano-free and cruelty-free, and they use raw, food-grade ingredients. In fact, their ingredients are so safe that you can even eat them! RMS Beauty also avoids heat when making their cosmetics, so each ingredient retains all of its natural ingredients. If you want to try this natural makeup brand, you will likely spend anywhere from 15 dollars to 36 dollars.

Vapour Beauty

When it comes to multi-use makeup products, Vapour Beauty is one of the best brands available. Made in the USA, these natural makeup products are cruelty-free and organic. Not only that, but Vapour Beauty runs their factory on wind energy and the packaging is recycled. Their products come in a wide variety of prices, with 20-dollar highlighters at the lower end and 125-dollar serums at the higher end. 


The main thing to remember about natural makeup is that it is good for your skin and the environment. Do not believe the old myth that clean makeup pales in comparison to traditional brands. That may have been true in the past, but several brands have made it their job to give you a quality product that is also good for your skin. Give these brands a try and you will see the difference.

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Lacey Jolley

I love exploring, experiencing new places, and eating good food! I'm amazed every day at how well the Earth provides for us, and I want to return the favor. I hope to help others learn how we can make our world a better, cleaner place.

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