Jack N Jill Natural Toothpaste: Review

Review of the Jack N Jill Natural Toothpaste

Jack N Jill Natural Toothpaste is a toothpaste specifically for kids. Right now, It is sitting at 4.4 stars, with a badge for Amazon's Choice. It seems to be very well received by the masses and by Amazon as well. Let's check it out and see if it is well received by us. 

Best Fea​tures

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    Fluoride Free
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    No Artificial Flavors, Colors, Preservatives
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    Specifically for Kids
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Item Specifics

Jack N Jill Natural Toothpaste is a fluoride free toothpaste, made specifically for kids. The reasoning behind the elimination of fluoride is because fluoride is considered toxic to the body, but only when ingested at low to high amounts. However, it is also a big ingredient that prevents tooth decay and cavities. And since toothpaste is not meant to be swallowed, the addition of fluoride has been standard in toothpastes for decades. The biggest case for fluoride-free toothpastes is when there is a small child in the equation. Children tend to eat just about anything. So if they were to accidentally swallow their toothpaste, it could potentially be toxic to them. 


When it comes to natural ingredients, Jack N Jill Natural Toothpaste does a great job at that. There are no artificial flavors, colors, or preservatives included in any of their products. Since this is geared towards kids, the lack of anything artificial is very good because they are even more susceptible to toxins than adults are. The ingredients for Jack N Jill Natural Toothpaste are as follows: Xylitol, purified water, vegetable glycerin (from coconut), silica, certified organic flavor (Blueberry, Blackcurrant, Strawberry, Rasberry, Banana), xanthan gum, certified organic calendula officinalis extract, Potassium Sorbate (naturally derived), Citric Acid.

The only somewhat controversial ingredient listed here is the glycerin. However, it is naturally sourced from coconut. Plus, the science behind glycerin does not back up the claims of it leaving a film on your teeth. Since glycerin dissolves in water, it make it kind of hard to leave any residue on your teeth after you rinse. One thing that seems to be missing from this toothpaste is any anti-plaque ingredient, or anti-cavity ingredient. There are plenty of natural alternatives to fluoride that companies use in their products. However, there are none seen here. Seems that this toothpaste is purely made to taste good and provide a basic clean. Although, the Calendula Officinalis extract does have powerful healing and anti-inflammatory properties. So there is that.  

Certified Organic Ingredients

Jack N Jill Natural Toothpaste does contain a few certified organic ingredients. Their flavor that they include, that ranges from blueberry to banana, is USDA certified organic. The Calendula Officinalis extract is certified organic and biodynamic by NASAA. However, the entire toothpaste is not organic, purely those two ingredients are. 

You are getting a bunch of good stuff with this toothpaste. To start off, the tube of this toothpaste is BPA free. Meaning that there are no toxins that could affect your young ones. In addition, there are no artificial anything in the makeup of the toothpaste. It is also SLS free, sugar free, color free, and fluoride free. The lack of fluoride is definitely important in kids toothpaste as they have a tendency to swallow basically anything. Swallowing a good amount of fluoride can in act be toxic. However, when it comes to adult toothpaste, the odds of that happening are much less because we as adult, hopefully have the knowledge to not swallow certain things. (Then again, teenagers and young adults have been eating Tide Pods, so I do not know how much smarts some of us in fact have.)

About This Company

Jack N Jill company that makes natural care for babies and kids. It was started in Melbourne, Australia in 1949 and has been run by the same family for more than 20 years. While it is still made in Australia, it is now available in more than 30 countries.

Justin and Rachel, the current owners of the company have a background in pharmacy. After having their first child, they became concerned with everything their kid was coming in contact with. They did not want to expose him to anything that could potentially harm them in any way. So, they set out to formulate the absolute safest toothpaste for kids. 

Now, they have various health care products besides their toothpaste. Among their other products are bubble baths, toothbrushes, gum brushes, and even cute little storage cups for their toothbrushes. Besides kids products, they also manufacture some adult products like toothpaste and toothbrushes. 


Jack N Jill Natural Toothpaste is very natural. All of their ingredients are naturally sourced, and even some of them are certified organic. Their natural flavor and Calendula Officinalis extract are both certified organic. 

This natural toothpaste is also fluoride free. This is very important with a children's toothpaste as kids tend to swallow and attempt to eat just about anything. And since fluoride can be toxic when swallowed in decent amounts, it is a good idea to keep it out of kids toothpaste.

Jack N Jill Natural Toothpaste is also free of a bunch of other stuff. This natural toothpaste is SLS free, BPA free, Preservative free, Sugar free, and free of anything artificial including colors and flavors. 


While Jack N Jill Natural Toothpaste does it best to be 100% safe for kids, it lacks certain ingredients that are necessary for dental health. Calendula Officinalis extract is a good anti-inflammatory, but there are no ingredients for anti-plaque or anti-cavity. These are two very important things as kids tend to eat a lot of sweets and other foods. Early prevention of plaque and cavities are extremely important for growing teeth. 

Final Thoughts:

While Jack N Jill Natural Toothpaste may in fact be the safest toothpaste for kids and infants, there is not a lot to prevent some of the important dental issues, especially in kids. The only ingredient of any health benefits is the organic Calendula Officinalis extract, which is a good anti-inflammatory. However, this toothpaste will do about diddly squat against plaque and cavities. Some customers have actually reported their kids getting cavities even though they have been brushing every morning and night. It seems that while making sure kids would not be exposed to any potentially harmful substances, the toothpaste is not really doing much to benefit the kids either. 

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    All natural
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    Organic ingredients
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    Fluoride free


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    No ingredients for fighting plaque or cavities

Jack N Jill Natural Toothpaste Conclusion

Unfortunately, regardless of the rating it has on Amazon, I find it hard to fully recommend this product. The lack of ingredients that focus on serious dental issues is a big disappointment. It is ok to make a product that is safe for kids. But you also have to help the kids at the same time. Either way, if you want to try it out for yourself, you can grab a pack of two on Amazon for $11.99, or a 4 count for $24.99. For more information on the best natural toothpaste, head on back to Green and Growing. 

Common Questions

Here are some top questions that I found for people seriously considering buying Jack N Jill Natural Toothpaste. 

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    Is this toothpaste safe to swallow? Yes, it does not contain any fluoride or anything else that would be toxic if swallowed. 
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    Are the products cruelty free? Yes, these products have never been tested on animals. 
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    Where is this toothpaste made? Australia. 

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Nate Maurer

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