Recyclable And Reusable Aluminum Cup Challenges Red Solo Cups For Supremacy
Those plastic red Solo cups that litter our world is about to get a serious competitor after Ball Corporation announced the production of a new aluminum cup this week.
A lot of that plastic is pushed out into the world by partygoers and sporting events, which often use the plastic red Solo cups. Millions of these cups end up in landfills only to then end up floating out to sea where it inevitably ends up being swallowed by a whale or another creature.
It’s an unspeakable tragedy that could be mitigated if we were to turn to a sustainable solution.
And that’s why Ball Corporation is coming to the rescue with an aluminum cup that can be used over and over again.
“As our customers and consumers increasingly seek sustainable beverage packaging options, the launch of the aluminum cup is a significant moment for our company,” Ball CEO John A. Hayes announced in a press release. “It is our responsibility as the leader in aluminum beverage packaging to continuously innovate and provide solutions for our customers. We’re excited to bring the aluminum cup to market and expand the product line next year and beyond.”
Ball Corporation has been a leader in aluminum products for over 100 years, proving the power and sustainability of aluminum over and over again.
While most plastics are unrecyclable, the company proudly points out that 75 percent of all the aluminum ever produced is still in use today.
Aluminum is 100% #infinitelyrecyclable. That means that after you drink your favorite beverage from a can, it can take on a new life as a laptop, car or even a new can! That’s why 75% of aluminum ever produced is still in use today #LiveTheCanLife #ChooseCans #Sustainability ♻️ pic.twitter.com/OinpzejLLS
— Ball Corporation (@BallCorpHQ) August 29, 2019
“The aluminum cup is a game-changer for the industry,” Ball Corp. general manager Sebastian Siethoff, told Packaging Digest. “We hope that our customers and consumers view the aluminum cup as a sustainable and easily recyclable alternative to plastic cups, which are currently a mainstay of stadiums, restaurants and beaches and often end up in the trash or on the ground.”
Other companies have also recognized that plastic needs to be phased out in favor of more sustainable material, including Coca-Cola and Pepsi, which already use aluminum cans for their products. But they are planning to rely more on aluminum within the next few years, which would seriously reduce the number of plastic bottles in the trash worldwide.
Of course, sustainability comes with a price. While the Solo red cups are 17 cents apiece, each aluminum cup would start at 25 cents.
But 8 cents extra is a small price to pay to help clean up and protect the environment.
“We think they’re willing to make that choice,” Hayes told Bloomberg in reference to consumers. “They know we’ve polluted our world and they want to do something about it.”
Featured Image: Twitter