Tom’s of Maine Natural Toothpaste: Review

Review of the Tom's of Maine Natural Toothpaste

Tom's of Maine Natural Toothpaste is probably one of the most popular natural brands out there. It easily holds its own against the big commercial brands. Right now, it is sitting very comfortably at 4.4 stars. So, let's get right into the details of this toothpaste.

Best Fea​tures

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    Perfect for Sensitive Teeth
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    No Artificial Colors, Flavors, Preservatives
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    Great at Preventing Plaque and Cleaning

Item Specifics

Tom's of Maine Natural Toothpaste is popular for a reason. While it does contain Fluoride, it also contains mostly natural ingredients. This specific version of Tom's of Maine is their Whole Care line, which focuses on all parts of your teeth. In other words, this toothpaste does a great job at whitening, preventing cavities, keeping your breath fresh, and fighting tartar and plaque. 

Key Ingredients

This is where Tom's of Maine Natural Toothpaste takes a bit of a hit, in a way. While their ingredients are naturally sourced, there are some that are often excluded from other natural toothpaste brands. The ingredients for Tom's of Maine are as follows: Active Ingredient - Purpose:Sodium Monofluorophosphate 0.76% (0.13% W/V Fluoride Ion) - Anticavity.Inactive Ingredients:Glycerin, Water, Calcium Carbonate, Hydrated Silica, Xylitol, Natural Flavor*, Sodium Lauryl Sulfate, Carrageenan, Zinc Citrate, Sodium Bicarbonate, Benzyl Alcohol.*Peppermint Oil and Other Natural Flavor.

First, it is important to point out that many of the often excluded ingredients are purely controversial and do not really have any scientific proof that labels them as extremely bad. Fluoride for instance, is an amazing and natural substance that prevents tooth decay. SLS is most often made synthetically by commercial brands to keep the price down. When it is made in a synthetic way, it is far more dangerous and has even been labeled as a pesticide. However, there is a natural form of SLS, which is derived from coconut oil. In it's natural form, it is far less harmful. If you suffer from canker sores, might want to avoid SLS.

Carrageenan is controversial because of the rumors floating around that it causes or is linked to cancer. However, there is no proof or evidence of that anywhere, and Carrageenan is not a known carcinogenic. Tom's of Maine Natural Toothpaste does a great job at providing the source of all of their ingredients on their website. They tell you what the ingredient is, what it is used for, and where it came from. There are no artificial ingredients included in this natural toothpaste, only a few controversial ones. 

Organic Certification

When you take a look at the packaging, there are a few labels of certification that are worth mentioning. On the box, there is a big green label on the back for Terracycle. This certifies that the box can in fact be recycled and even adds a bonus for those who recycle through the TerraCycle collection program. In addition, the tube is BPA free, which is a known toxin in many plastic bottles. Turning over the box, you will see a whole section dedicated to their certifications.

A quick run through tells us that Tom's of Maine Natural Toothpaste is cruelty free, sustainable, includes no artificial flavors, colors, fragrances, or preservatives, and that they strive to minimize their ecological footprint by making their boxes and tubes recyclable. Beyond that, Tom's of Maine Natural Toothpaste also has another certification under its belt that we have not seen a lot with toothpastes. Tom's of Maine is Kosher-certified. Yup, Kosher. This means that this toothpaste lives up to the strict standards that make up kosher products. 

With Tom's of Maine Natural Toothpaste, you are getting a bunch of great benefits. Obviously, this toothpaste covers all of the important issues of your teeth. So, this Whole Care will whiten your teeth, using naturally sourced silicas, fight tooth decay and plaque using natural fluoride. Besides that, you also are getting a very fresh brush with a great minty taste, that other natural toothpastes seem to be lacking. 

About This Company

Tom's of Maine was started in 1970 by Tom and Kate Chappell. They started the company with a mission of only using natural ingredients to get the job done. by 1975, they introduced their first natural toothpaste on the US market. As they continued to sell products, they also looked for ways to give back to the planet, as well as the community. Currently, Tom's of Maine donates 10% of their profits to non profit organizations and even encourage their employees to use 5% of their paid time to volunteer at the organization of their choice. 

In 2006, Tom's of Maine became part of the Colgate-Palmolive company, where they have continued to grow. However, regardless of becoming part of a company that has been known to use artificial additives and chemicals in their products, Tom's of Maine has never wavered from their approach.

Now, Tom's of Maine does more than just toothpaste. Their natural products range from oral care, to deodorants. They manufacture products like body care, baby care, and various products for your mouth, including various lines of toothpaste. One even being fluoride free. 


Tom's of Maine Natural Toothpaste is great at taking care of your teeth. The ingredients that they include have been proven to help prevent tooth decay, remove plaque, and keep your mouth fresh. 

All of the ingredients, while some are controversial, are naturally sourced. Tom's of Maine is very transparent about their ingredients, to the point where they list all of them, what they do, and where they come from. 

Tom's of Maine Natural Toothpaste has a bunch of certifications. Their natural toothpaste is cruelty free, sustainable, includes no artificial flavors, colors, fragrances, or preservatives, and that they strive to minimize their ecological footprint by making their boxes and tubes recyclable. On top of that, it is also Kosher.


Tom's of Maine Natural Toothpaste, while their ingredients are naturally sourced, many are controversial. Some of the controversial ingredients include Carrageenan, Fluoride, Glycerin, and SLS. Even though there is little scientific evidence to back up the claims, it is often better to be safe than sorry. Plus, SLS has actually been proven to cause canker sores. So if you are prone to them like I am, best to stay far away from SLS.

It really does not look good for a natural toothpaste brand to be in relation with a big commercial brand that has been proven to use many toxins. Colgate does not have the best reputation when it comes to their ingredients, often including artificial additives. 

Final Thoughts:

This toothpaste is a bit difficult to pass judgment on. While it does contain a lot of the controversial ingredients, the fact of the matter is that it does actually work. It really whitens your teeth and keeps them healthy. Plus the fact that all of the ingredients are still naturally sourced does make it a natural toothpaste. They stay away from artificial flavors, colors, and preservatives. So, the choice is yours. This technically is a natural toothpaste that does the job very well. So well that it has become very popular. Though that may also be due to the fact that it is part of the Colgate-Palmolive company. Regardless, its up to you. 

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    Natural ingredients
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    Great at taking care of your teeth
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    Many certifications


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    Controversial ingredients
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    Not the best choice in parent company

Tom's of Maine Natural Toothpaste Conclusion

Like I said, it is really hard to lean one way or the other with this toothpaste. I want to recommend it because it really does work, but at the same time their natural ingredients are highly controversial. Especially SLS. Nevertheless, if you feel confident with this brand of toothpaste, you can grab a pack of 2 for $7.20 on Amazon, which is a great price. 

Common Questions

Here are some top questions that I found for people seriously considering buying Tom's of Maine Natural Toothpaste.

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    Is this toothpaste good for sensitive teeth? Yes, the toothpaste does not contain many ingredients that are abrasive. However, it is still best to check with your dentist first. 
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    Does this leave an after taste? No, it leaves your mouth feeling fresh and minty. No real after taste. 

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Nate Maurer

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