Aveda Mens Pure-Formance Grooming Clay Review

Aveda Mens Pure-formance Grooming Clay is a high class product for the discerning man. It provides a strong hold with a natural look, and it is very easy to reform. Combine this with a the pleasant smell and the fact that it doesn't leave an oily residue and you have a great hair product.

Best Fea​tures

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    Strong hold
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    No greasy side effects
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    Smells great

Initial Thoughts

My first impression of Aveda Mens Pure-formance Grooming Clay was a good one. I had heard of grooming clay but never really looked much into it myself. I was excited to see how this product could help with styling and holding hair. I was a little put off at the high price but through this article you can see pros and cons and decide if this product is worth the cash. 

Ingredients

Hydrogenated Caster Oil, Bentonite, Kaolin, Citral, and Geraniol, and many other essential oils, extracts, and quality nutrients.

Bentonite

Bentonite also known as Montmorillonite is a volcanic ash. This volcanic ash contains minerals: silica, calcium, magnesium, sodium, iron, and potassium. This ash is known for its cleaning features. It absorbs and removes toxins, heavy metals, impurities, and chemicals. Aveda clay also has some great healing properties. Aveda’s men’s grooming clay eliminates dryness and flakes, repairs damaged hair, and promotes hair growth. This ingredient is also found in many other care products such as skin care and detoxing products. This clay cleanses and strengthens hair follicles leaving you with healthier and thicker looking hair.

Kaolin

Kaolin is the result of natural decomposition of other clays. It is a very fine and soft white clay. This clay is known for its absorbent properties. It is a great ingredient for a hair product because it absorbs excess oils and water. It is used to cleanse, exfoliate, dry and soften the skin Kaolin’s medicinal uses include clotting for bleeding and cleansing.

The Product

Overall customers rated the product quite high. According to Amazon.com Aveda’s men’s grooming clay received 4.3 out of 5 stars. Over 66% of customers gave it 5 stars. Why use clay though? Clay is an interesting product to use when styling hair and it is a product I had actually never even heard of. Hair clay or modeling clay are relatively new hair products. Clay is becoming more popular because of its naturally healing features. Some of those healing features includes moisturizing the scalp and repairing and strengthening damaged hairs. These benefits to the scalp and hair provides health and hair growth. The most physically obvious difference between a clay products verses a wax, gel, or pomade is the texture, it’s somewhat thicker than wax and gel. The product provides you with a natural and clean look after application, as opposed to the high shine of or sometimes rigid looks of other men’s hair products.

This product is wonderful for those who have very fine hair or if their hair lays very straight, this is a product that will help you to get the style you want for your hair. The Aveda Pure-formance clay allows you to add volume and shape to avoid a plain, flat look. This clay gives you a chance to style your hair in the way you want, spike it up for a day or comb it over for the next date night. This product is water soluble which means you can use the grooming clay even with wet hair. Some mornings after you jump out of the shower you only have time to put in a little bit of clay and run. This product provides quality results and has a high hold and is very long lasting. Even after a long or busy day the clay is sure to hold its shape. If by chance your hair gets knocked or moves as you hustle and bustle during your day Aveda Pure-formance clay is able to be reworked throughout the day.

There is no need to worry about an obnoxious, overpowering odor. This product provides you with a subtle lavender aroma that’s very pleasant throughout the day. Most men’s products assault you with strong, lingering smells. Aveda clay is a breath of fresh air literally.

About This Company

Aveda is a company that seeks to be responsible to their environment in the way they manufacture their products. Their product is completely tested on people and they are against the cruel testing of product on animals. They are also the very first beauty company to have their central facility completely powered by wind energy. Aveda is an environmentally friendly company producing quality products.

Pros:

It does not take much clay to get your desired results. One jar of this product, if portioned, can last for as long as 6 months. Aveda’s men’s grooming clay provides a strong hold without making your hair “crunchy” or leaving your scalp overly greasy. Once the clay dries there is no white flakes or oily residue leftover after a full days use.

Cons:

Based off of customer feedback and reviews the biggest con is definitely the price. This product does cost $34.98 per jar meaning that it will tend to attract those who are willing to spend for their hair. Most clays are more expensive than alternative gels, waxes, or pomades.

Final Thoughts:

Clay may be the next big thing for men’s hair products. Aveda’s grooming clay is sure to impress with its natural quality, and strong shape hold for all day styling perfection. Aveda’s Men’s Pure-formance hair clay is the top pick for many hair enthusiasts. This product isn’t just limited to men, this product can be used for women with short hair too. All around this product does the job with minimal negative side effects. A strong hold all day without the oily scalp at the end of the night.

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Pros

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    High hold and natural look
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    Uses clay with healing properties for healthy hair and scalp
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    Cruelty free and 100% people tested

Cons

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    High price

Aveda Mens Pure-Formance Grooming Clay Conclusion

Clay may be the next big thing for men’s hair products. Aveda’s grooming clay is sure to impress with its natural quality, and strong shape hold for all day styling perfection. Aveda’s Men’s Pure-formance hair clay is the top pick for many hair enthusiasts. This product isn’t just limited to men, this product can be used for women with short hair too. All around this product does the job with minimal negative side effects. A strong hold all day without the oily scalp at the end of the night.

Common Questions

Here are some top questions that I found for people seriously considering buying the Aveda Mens Pure-Formance Grooming Clay.

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    How many ounces is it? It is 1 oz, which will last you much longer than you realize.
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    How would you describe the scent? There isn't much of a scent, but it is an amazing product that actually works!
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Zac Roper
 

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